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From Slashdot Ask Slashdot Story | How To Spread Word About My FOSS Project?

Its called marketing. (Score:5, Informative)

by jellomizer (103300) on Wednesday January 27, @10:03PM (#30929100)

The fact the product is Open Source or free will not get any thing out…

Lets figure out some things…

The 5C’s

Customer or for your case you end users what is you app targeted for Corporate users or end users.

Company or your OSS group that has developed the software what are your values why do you want the product to grow what makes your group better then most

Context what itch are you trying to scratch. Does it solve a problem
Collaborators who do you need to work with to make your program run. Is it linux only or does it work on windows… Do you need 3rd party tools to run it. Do you have any people who are willing to push your product.

Competitors Sure you may have some cool new features but are they better then what the other Open Source tools have… Are there closed source application that do the same thing you do. If so how do you defend against any advantages.

Next is the STP

Segmentation What is the product the best fit for.

Targeting Really push to the people the product is the best fit for. If they prefer a closed source solution or a big name you will be wasting your time. However there are other people who want you app in the open source form.

Positioning make sure you make your product to really show off what it needs to do for your targeted group of people

The 4P

Product what is your product what does it do

Price Sure it is open source and it is free are you going to offer consulting or support services if so how much are you going to charge.

Place What will be your range you want the product to first go out

Promotions Well if you are going to do consulting for your product you might as well add some Linux support too.

These is Marketing 101 in a nutshell. Basic marketing isn’t trying to trick people into getting your product but finding where people would like your product.

Sure your product may not have a big following that is ok there are a lot of small software companies to make software to a lot of big players. I myself when I worked as a consultant myself made software for many large companies that was custom for them even if there was Open Source alternatives I created code and documentation for them so the code is theirs and with No strings attached.

For Open Source tools the trick is to make sure that you are willing to back it up and if fail it is possible for others to pick it up.

Open Source Projects do die sometimes so do closed source product. However there are people making closed source products and selling them. The fact that it is open source and has a small comunity isn’t an excuse. You just need to market the product.

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