Targetted ads are only bad if they’re done wrong

From Slashdot Your Rights Online Story | Americans Don’t Want Targeted Ads

Re:Exactly (Score:5, Insightful)

by TheRaven64 (641858) on Friday October 02, @07:48AM (#29615279)
Homepage Journal

Exactly. People want ‘pull’ adverts, they don’t want ‘push’ adverts. If I express an interest in a product or service, then I want as many companies as possible to compete for my business. If I don’t have an interest in a product or service then I don’t want companies trying to artificially generate this interest. I no longer own a TV because I got fed up with watching irrelevant ads[1]. I now rent DVDs and stream video from the iPlayer. My time is more valuable to me than it is to an advertiser. Given the low probability of generating a sale from any given advert, this has to be the case. I’d much rather pay with money than pay with my time for things like TV shows and films, because I get better value.

[1] Really. I am never going to be the target market for feminine hygiene products. If I am ever in a situation where I need to buy them, I will expect to have been told exactly which brand to buy. I also don’t care about car insurance (I don’t have a car), how to get out of debt (I’m not in debt, largely because I’m not stupid enough to buy the kind of financial products these people are offering), and so on.

Re:Exactly (Score:4, Interesting)

by Blink Tag (944716) on Thursday October 01, @10:19PM (#29613327)
Homepage

Amen. The summary says Americans don’t want targeted ads–which is quite a different statement from the much clearer statement further down that we don’t want targeted ads created from following our behavior across the internet

I *do* want targeted ads. When I sign up for a store’s loyalty program (like I did last week), I *don’t* want five ad emails from the company in the next seven days pushing me clothes that have no relation to my purchasing habits (which is exactly what happened). It should be no surprise that I’m a fan of “permission marketing” as espoused by Seth Godin. If Netflix can do such a remarkable job of guessing my preferences with a handful of data points, these stores should too. And don’t bother me otherwise.

The part of the survey scenario that’s creepy is the single entity tracking my viewing habits across multiple sites.

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]

Comments are closed.